Radiohead asks their fans to decide how much their art is worth.
Radiohead Album Price Tag: â€˜Itâ€™s Up to Youâ€™
How much would you pay for the next Radiohead album, â€œIn Rainbowâ€? This is not a trick question: Your answer will be as binding as a dictatorâ€™s edict.
â€œITâ€™S UP TO YOU,â€ the rock bandâ€™s site informs customers pre-ordering the digital download, which will be available Oct. 10. Doubters get a second assurance: â€œNO REALLY. ITâ€™S UP TO YOU.â€